The annual Ofcom report is not something you’d go to immediately for a riveting read. However, the current one which covers 2012-2013 has some revealing stats which shed real light on the way and the speed our daily lives are changing.
The report states that nearly half of people’s waking hours are spent ‘using media and communications’ and consumers place an ‘enduring value on communications services relative to other activities.’
Internet Saturation Point?
Three years ago 75% of homes had broadband, but that is the same now. However, those same people are demanding faster broadband, and UK residential take up of superfast broadband has gone from 1% in 2010 to 13% now and rising. The use per person in average hours per month has gone from 30.9 to 34.7.
On mobiles, the take up of adults in the population is the same at 91% in three years, but smartphone use is up from 40% to 50%. 128 billion texts a year are now 155 billion! But the transmission of data on smartphones has rocketed from 30% to 42% in the same period.
The use of landlines is declining but perhaps not as quickly as observers might have thought. In 2010, 129 billion minutes were bought, now it’s 109 billion. The post deals with 15.7 billion items this year compared with 17.5 billion three years ago.
We are spending the same amount of time watching TV (242 minutes per person per day) compared with 2010. The digital TV take up has risen from 93% of homes to a full 100%, but satisfaction with digital TV services has only gone up 1% to 90%.
The Household Hub
This report is actually a good read on regulation, consumer protection, competition, policing and other issues of interest to users of communication and taxpayers.
The media widely reported Director of Research at Ofcom, James Thickett who said, ‘Our research shows that increasingly families are gathering together in the living room to watch TV, just like they did in the 1950s.’
However, he pointed out, now ‘they are are also doing their own thing. They are tweeting about a TV show, surfing the net or watching different content altogether.’
We know they are also shopping and banking online, updating Facebook, sharing blogs, researching things … all while they are physically in a room with others. But perhaps they are not talking much to each other.
The traditional dining room, if there is one, is no longer a place for family meals and talking in many homes. Now even the traditional living room has become the digital media hub.
- Does it matter?
- Is it just how it is?
- Should anything be done to change it?
- If so, what?
- People will always nowadays do their own things, wont they?
Also for checking out while you’re in your hub:
Communication and Bad Manners Are Redefined in This Technological Era, 19 September 2013
Now You Can Be in Two Places At Once After All, 9 July 2013