Many people have woken up to the fact that their work on social media in all its forms could lead to a useful revenue stream. Or not.
The obsession with the Great Brutish Bake Off and home baking in particular has inspired 40-year old Sarah Trivuncie from north London to use her blog Maison Cupcake to write about all things to do with the baking world.
She charges companies every time they are mentioned in her blogs or tweets. The amount is determined by the size of company, reach of audience and how long is the blog. She has mentioned some very big companies and can make up to £250 a day.
Mrs Trivuncie points out that to achieve that is hard work and frequently takes around 8 hours.