Now that the summer has gone, the mania of the ‘Ice Bucket Challenge’ seems to have receded somewhat. Many of us are glad about that.
There are different views on this.
It’s a great and fun way to raise awareness and funds.
Or it’s a completely stupid, needlessly pressurising fad that wastes water and power (to make ice) on a criminal scale.
The main point about it is that only through the internet did it take off. It was an idea that went viral because people love performing, even if for just a few seconds.