If Ads Were Replaced With Classical Artworks, the World Would Be a Beautiful Place
appeared on The Huffington Post (17 February 2014)
The situation is described: ‘Aside from littered streets, impenetrable crowds and overpriced everything, one of the major pitfalls of living in a major urban metropolis is the endless barrage of advertisements. Whether driving down Sunset Boulevard or pushing your way through Times Square, your eyes will undoubtedly be bombarded by flashing letters, scantily clad women and fast food that invariably looks far worse in real life.’
French artist Etienne Lavie imagined what it would be like in a Paris free of overbearing commercial ads. He shot the street scenes and the paintings separately and then merged them to make these lovely what if….? images.
This may seem like a good idea, gently using art to improve the urban visual landscape. But to see something that is just bizarre check out the idea to wrap the Burj Khalifa in Dubai, the world’s tallest building (2716 feet and 160 storeys) in a giant fabric sock made of reflective material – in the name of art!
One of the more pleasing ideas that caught my eye as it swirled round the web, was replacing public adverts, hoardings/billboards and so on, with copies of some really wonderful classical art works.