We have checked a large number of recent surveys of possible interest to MBFBlog readers, and have found that the overwhelming majority of them come from universities in the USA, (that’s surveys, not readers!) leading to the question: do they do these things to justify their existence?
*** Marketing agency dnx found in a study of adults the surprisingly small figure of 16% rated technology as ‘a daily influence’ on British lives. However, a scary 19% of them would go up to 2 days without a single shred of human verbal or physical contact, relying instead on smart digital technology to communicate to others.
*** University of Washington research has concluded that while the dangers of using a mobile phone while driving are well established, it is now the case that motorists expecting a call or text can be distracted enough to risk a crash.
They tested students on ‘cell phone overuse’ and conducted an online survey about driving habits and history. It seems that just thinking about a call can pose greater risk.
*** A study at the Mayo Clinic in Arizona has concluded that older people (between 70 and 93 in the research) benefitted from exercise and using computers. The physical benefit is obvious but it was the improvement in memory and reduction of memory impairment that showed startling results.
Dr Yonas Geda who carried out the investigation thought there was valid research to be had in computer use and ageing and onset of dementia.
*** The Journal of Communication has published the findings of a study by Ohio State University which showed that people who are able to read or use a computer while simultaneously watching TV do it ‘simply to feel clever’.
Multi-taskers felt more emotional satisfaction and sense of achievement for doing several things at once but actually achieved less, according to the study into motivation and productivity. They found that people took in less information from either activity when doing both at once.
*** Still in the States, Vanderbilt University, Nashville has come up with findings that suggest some people have brains hard wired to achieve less. Certain neural pathways appear to influence how people approach earning money by work with scans separating out the ‘go-getters’ from the ‘slackers’.
A psychologist published all this in the Journal of Neurosciences.
*** Here’s one that may hurt the brain, just following it. Branded3 is a digital and search agency and they conducted a survey from their Twitter petition site, Twitition.com and Google rankings data to unearth the startling fact that lots of tweets mean ‘brands rank higher in the search engines’.
Wow. They assumed that when people sign a Twitition, the number of signatures matches the number of tweets about a specific URL, the ‘Twition’. More than 7,500 tweets means a top 5 search engine ranking while over 10,000 ‘almost guarantees a top ranking’.
*** Many surveys have the knack of stating the obvious. One from mobile phone website Recombu.com falls into that category. The owners of smartphones spend less time on things like watching TV, reading and/or exercising than they did before they acquired the phones! Smartphone owners also make fewer phone calls and spend up to five hours a week surfing the web.
Now there’s a surprise!
*** AbilityNet is a charity that helps the differently-abled access computers and the net, and raises awareness so that they are not further disadvantaged and cut off from web benefits and cheaper prices.
They have surveyed a number of comparison websites and found that most are actually breaking the law (the Equality Act 2010) because they do not ‘meet the minimum legal requirements for accessibility.
In particular, the sites fail to use technologies, colours, sounds, voice recognition to make access easy for the deaf, the dyslexic, the partially sighted and the elderly.
*** and finally, one in six Britons is evidently too tired for any sexual activity in the evening after work!
According to Weight Watchers, over 50% find it too hard to get out of the house once back from work; a third can’t face doing anything in the evenings at all, a third turned down a night out because of ‘the trouble’ of getting ready and 20% regularly chose a takeaway over cooking a healthy meal.
But it’s the 17% too exhausted at the end of the day to contemplate sex that may be the most surprising statistic. Or not.
Image: Naty Sweet