Intel is opening a new exhibition in London, Remastered: A visibly smart production. It deserves longer and wider exposure. The whole of the UK will be interested to see how digital artists take traditional artworks and ‘reimagine them for the digital generation’.
They had a similar venture in March 2011, and it is all done to respond to customers who increasingly demand digital art. Long ago, simple video installation in galleries and exhibitions was superseded by far more inter-active and inter-connective creativity which appeals to all ages. This goes a lot further.
The computer-chip manufacturer is not showing this art work to push the technology to the fore, but to promote new ways of seeing old artistic favourites. Many people instantly recognise painted masterpieces, like The Scream, Guernica, Venus de Milo, The Last Supper, The Persistence of Memory and Rain, Steam and Speed. What this exhibition does is to retell the story of the works reinterpreting meaning for a contemporary audience.
Intel News reported one feature: ‘Food architect duo Bompas & Parr will use crowd sourcing to add a social finish to its food art re-creation of Leonardo da Vinci’s The Last Supper, which features famous “last meals” from history, including a first-class menu from The Titanic and last meal of death row inmate Robert Buell’. Of course, totally new works of art can be created, equally.
The Telegraph’s Consumer Technology Editor, Matt Warman, reported it as Intel not just needing to demonstrate its shift-changing technology powering millions of computers, but to ‘show technology’s power in an ever-expanding number of other disciplines’. Top range Intel 7 processors, conductive ink and motion capture and human artists have converted old works into 3D moving images and interactions.
In the long run, they want innovators and manufacturers to devise new products to use the Intel capabilities. As everything from televisions, laptops, mobiles and tablets, voice/thought instructed devices go on interacting with each other and household appliances, with large data banks and household micro-management, this is inspired thinking from Intel.
Their creative partners, jotta, argue that the intersection of technology and art have gone beyond creation on a computer to a symbiotic relationship, where technology offers new opportunities to artists/designers, who ‘in return, provide ever-evolving experiences and contexts to our relationship with technology’.
So, technology-art-technology appears to be a virtuous circle.