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Fry's desperate plead for a new Eyephone.

Clerk: Okay, it’s 500 dollars, you have no choice of carrier, the battery can’t hold the charge and the reception isn’t very…

Fry: Shut up and take my money! (Grr…)

The time is upon us again. Apple’s iPhone event has come and gone and with it, the announcement of the new iPhone. O’lawd!

I was actually a little disappointed. I was fully expecting an announcement of the iPhone 5 (I wasn’t keeping myself up-to-date, I’m afraid). Instead, it seems as though we have just been given the next iteration of the 4 series with bumped up juices, features and, of course, price.

Still, the introduction of a new iPhone means the necessary reduction in price of previous iPhones, with the iPhone’s price reduced down to $99 for the 8Gb iPhone 4 and the iPhone 3GS 8Gb version down to $49. A much more affordable price range for those who might otherwise have turned to an android phone.

And getting those android users back to the Apple platform must surely be Apple’s next battle plan. Their market share in the smartphone industry has been plummeting fast in comparison to the more varied choice and cheaper alternatives in the Android line up[1][2]. As mentioned before, the iPhone’s themselves may sell more than any other phone, but Android is the current king-maker in the smartphone field.

This isn’t to say that Apple should be worried. Recent reports suggest that the internet iOS market share is currently much higher than it’s closest rival, which isn’t even Android. Of course such statistics have to be taken with a grain of salt, as the data is taken only from “Net application” websites. However I imagine that the figure is probably somewhat representative of the overall iOS market share given the current dominance of the iPad.

However I digress. The new iPhone 4S comes jam-packed with new features to make you part with your hard earned cash, Fry-style.

Siri: One of the more talked about features is the Siri app, now an integrated feature of the iPhone; or the iPhone 4S, should I say. Siri is an intelligent voice recognition platform that allows the user make voice requests to their phone. For example, you can ask it the weather and it will tell you the weather for your current location. This to me sounds like a novelty that will probably die after some time, but it does have some potential.

iCould: The fabled iCloud is also on the iPhone 4S, allowing you to keep tabs on all your files from the one cloud. Meaning all your files are readily available on whatever Apple product you’re using. Just don’t expect to see it on anything not Apple.

The iPhone 4S also comes with a 8 Megapixel camera, 1080p video recording and improved hardware performance. This includes a new 1Ghz dual-core A5 processor, which allows the phone to work more seamlessly with it’s apps and features. Although this is a significant hardware upgrade from it’s previous iteration, it still lags behind – specification wise – rival phones such as the Samsung Galaxy S2’s 1.2Ghz dual-core A9 processor.

How successful the new iPhone will be remains to be seen. One pundit at TechCrunch denotes that he himself doesn’t plan to buy the new iPhone, citing it as carrying only ‘trivial upgrades’ to it’s successor. Perhaps a tad unfair, the amount of new features however may not be enough to tempt people to part with their cash and upgrade. Not this time.

[1] Daily Tech – Android Market Share Reaches 56 Percent; RIM’s, Microsoft’s Cut in Half.
[2] Eurodroid – STATS: 44% of recent UK smartphone buys were Android powered.